7 Reasons Social Media Marketing Builds Businesses

With some entrepreneurs, when the phrase "social media marketing" is mentioned, they perceive it at as bright and flashy trend that is a powerful leveraging platform. And yet to others, the phrase holds no real value just a new completely useless tool that technological advances have presented the business world. It is commonly mistaken that social media is but a fleeting concept and not to be taken seriously in the arena of marketing because it is deemed profitless. However, numbers don't lie and they paint quite a different story.

5 Must Have Tools for Busy Mommy Authors

by Melisa Alaba 0 comments
Many authors today have demanding careers outside of their writing as well a family to tend too.  My home is no different.  But just like you I had a goal of completing my book and launch products and I was determined to meet it.  So how did I find the time?  A word of caution  is advised before we move on. You are now entering the “No Excuse Zone”.

Who are you? Lessons from the Tipping Point

by Melisa Alaba 0 comments
A few years ago I read the book “The Tipping point “by Malcolm Gladwell. It changed my life forever. In this book Malcolm describes the three types of people in the marketplace – the Salesperson, the Connector and the Maven.  Before we go on please allow me a few minutes to describe each of these characters:

7 Keys to identifying a Powerful Network

by Melisa Alaba 0 comments
We have all heard how important it is to network and engaging in powerful collaboration. But research has shown that women are not excelling at this task like our men counterparts. Yes, many of us are going to events and connecting with others however it is not leading to more prosperous ventures.

5 Tips to define the Soul of Your Brand

by Melisa Alaba 0 comments
I've worked with many marketing coaches over the years and they all delivered on giving me great advice on identifying my bold brand promises for what ever product or service I had at the time. But the one thing that neither of them could source out was the soul of my company.