5 Email Marketing Software You Aren't Using

Signed, DCH
by Chloe May 26th, 2017 0 comments
As business owners, entrepreneurs, and global leaders, I am certain that email marketing has probably been pitched to you, but you still haven't gotten off the fence about it. Well, I am here to bed some of your concerns. I believe every business owner whether the business is a start-up or fully operational, should consider email marketing solely because email marketing is the most cost-efficient marketing tool. It gives you complete control while allowing you to directly contact your consumers. So what's the downside? 
The email marketing software industry is completely saturated, so not every software offers you the tools for success even if the presentation said it would. You could possibly end up paying way too much for fewer features.
When shopping for an email marketing software you want to make sure you are prudent about the email delivery aspect. And I know, it seems obvious, but with all the bells and whistles out there it's quite easy to get caught up in the glitz and glamour and not the functionality. A great email marketing software allows you to create engaging emails, manage your contacts, gives you the ability to target your niches, track campaign conversion, compile analytics, and most importantly, keep your emails out the spam folder and you off the blacklist. 
Listed below are five email marketing software that you aren't using, but you should be.

1. Hosting

If you have registered your domain name for your business, then chances are you could be missing out on the email marketing software that is integrated or can be integrated into your site. Hosting sites like GoDaddy and Hostgator, have simplified email marketing to make it user-friendly, customizable, and professional. They have included features like an automated list cleaner, drag and drop templates, scheduling, and the ability to integrate with Google Analytics, Etsy, and Facebook.
Who better to help you increase conversion on your site than the people hosting it? Plus, who doesn't want one less login (entrepreneurs tend to accumulate a ton)? It creates a fluid experience. Having your analytics, campaigns, and content creation all in one place will alleviate the uncertainties about marketing. Resources like live tech support, marketing services, and the latest literature will have you marketing like a guru in no time. 

2. Constant Contact

Constant Contact has made a name for themselves with over 650,000 businesses around the globe that use them. They enable small business owners to have corporate level marketing campaigns. Features of multichannel email marketing include drag and drop newsletters, promotions, event registration, offers, announcements, and surveys. Constant contact builds a solid email list by coaching you through the production of a successful campaign and then allowing you to track the emails in real time. See more...

3. GetResponse

GetResponse Is a turn-key email marketing platform. It offers marketers all the tools to build the perfect email campaign from start to finish. GetResponse features 12 different languages, the ability to construct landing pages, intergrates  social media, and responsive design. You really can customize your success with GetResponse. See more...

4. MailChimp 

This email platform has over 7 million users. MailChimp is adorned by many because their software integrates with various applications like Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Wordpress, Joomla, Drupal and Google Analytics. They also offer just as many features including automation and personalization tools, in-depth analytics and their customizable design options. Best of all, MailChimp's free account is the perfect place to start building your contact list- take it on a test drive. See more...

5. SendinBlue

SendinBlue allows you to be the captain of your marketing campaign. It offers its members the ability to send out captivating emails, as well SMS campaigns. SMS campaigns open up your demographic increasing your chance for conversion. SendinBlue software has real-time tracking, email builder, and spam checkers, not to mention they. See more...
PCMag featured The Best Email Marketing Software of 2017 article that gives a side-by-side comparison of the different email marketing software. As an ever-growing business, it's important to look at your marketing campaign from every angle. Email marketing is a piece of the pie. I hope you enjoyed your slice of knowledge. 
Chloe's picture
about the author: Chloe
Chloe Hughes is the editor at Eliza Mary Global Network, a network that connects women of color entrepreneurs and business leaders globally. She is a Content Creator at signeddch.com who helps her clients color their dreams real through her writing, design, and photography skills. She is a vegan fattie who loves to go hiking with her two dogs, You can connect with Chloe at chloe@emgnlife.com. Learn more about the Eliza Mary Global Network at www.emgnlife.com.