The Social Sister: 9 Practices on Effectively Using LinkedIn

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LinkedIn is an essential resource for any business owner or entrepreneur looking to grow their network and reach potential customers. It has become one of the most used platforms by business owners to meet their unique demographics. Here are the best practices for entrepreneurs on LinkedIn:  1. Unique URLLinkedIn automates unique URLs to all new users profile. It is a mixed of characters and numbers that can turn off potential customers.

Land Your First Major Client

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In your entrepreneurship, you will have a wide variety of clients. Some will be small and simple, others will be bigger and require hard work, but then there will be the clients bigger than your wildest imagination. Of course, you want to close the deal, but are you ready for them if and when they approach you?  How do you land your first major client? First, you want to make sure you know who you are dealing with. Research the client until you completely know their business, strategies, and can predict their future moves.

Dealing With Unhappy Customers

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 No matter how amazing of a job you think you've done for a customer, some still won't be satisfied. You can go above and beyond the call of duty to deliver them a superb service and still receive an earful. That is just a part of doing business. It can get really frustrating because you feel you are chasing an illusion trying to satisfy them, and nothing you seem to do works. At that point, you are probably ready to cut ties and move on.

How to Start A Successful Business

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 Coming to the conclusion of starting your business is a tough yet liberating decision. The freedom is the ability to do your own thing, and that no glass ceiling earning potential is the icing. If you haven't done some serious planning and organizing you have already done yourself a huge disservice. 

The Social Sister: Networking Effectively

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 So we all understand that networking is important. In fact, when you make the decision to be an entrepreneur, that's all you ever hear. Other business owners lending advice, all those self-help books, and the speaker at every conference you attend stresses networking. Some people are just naturally good at it, while some of us are terrified at just the idea of engaging with complete strangers. Whether you enjoy the task or not, networking is a must. How do you expect to meet your future sponsors, mentors, or partners?