As stated in the last installment of The Social Sister, leveraging the power of social media is the missing link to online traffic and increase in conversion. If you are looking to grow your brand or business, online visibility is crucial. Whether it's showing off business or personal, social media is your consumer's way of connecting with you. So with this understanding, we find that the opportunities social media brings are endless. As a business entrepreneur and global leaders, I'm sure you can see how harnessing the power of social media adds value to your business. Ultimately bringing a strong brand presence in the marketplace.
Here are the three laws of social media that should be followed to grow a social media presence for your business.
1. Consistency Can't Be Denied
The key to social media is to maintain consistency. The problem that a lot of entrepreneurs run into is what I call "choppy posting." For one week they post 5 times a day, every day, then they only post once a month; they create a cycle of chaos for the consumers. A quick fix is to make a thorough plan on what you are going to post and how frequently. And don't stray from that plan.
Having consistent quality content is important as well. Your post's objective should align with your business or brand's vision. Investing in the quality of content is crucial, what you post becomes a direct reflection of your business. It's much better to save up for a product photo shoot than to post low-grade quality pictures on your accounts. Plus, once it's on the internet, it's on there forever. Essentially, you are what you post.
Lastly, being active on all social platforms is necessary, even if at a minimum it is solely soft marketing. I'm sure even if you don't necessarily use social media for your business, you may use them in your personal life. Don't you have a certain social network you rather over others? You can bet consumers do, and they may not be the ones you'd choose. While you may use LinkedIn, Instagram and Google Plus your potential consumers may frequent Twitter, SnapChat, and Facebook. Maintaining consistency with all major social sites creates more success because you are consistent with your brand awareness throughout the social network.
2. Don't Be Discouraged
Social media is a journey and not a destination. You will be associated with your social accounts until society deems social media irrelevant - which is no time soon. So there is no need to feel rushed or become shy about posting unpopular content. This is prime time to learn patience because essentially it is a waiting game.
We all remember the Twitter fiasco where Twitter clean housed all accounts, deleting everyone's purchased followers. We learned that even celebrities play the numbers game, but impatience left a lot of brands untrustworthy to consumers. Creating an organic fan base is so crucial, but it takes time. It takes time because it is truly a hands-on learning experience.
Remember, you still need that message to get out there and though your engagement may not be where you would like, that as you grow and increase traffic via social media that message will continue to be received.
3. Balance is key
Though you are a business, you have to be able to become personable with your consumers. Simply put, people buy from people they know. Your job as a brand is to be the "people they know." You always want to maintain a professional demeanor, but creating relatability between you and your consumer leads to increase in sales. Keeping up with what's trending, wholeheartedly engaging with your clients, and showing the fun side of your business a great way to utilize social media. It shows that not only are you good at what you do, you have fun doing it. Your clients now feel like they know you and you created an experience with them.
The consumer experience from start to finish is getting familiar with your brand, so they become comfortable enough to do business with you.
I am glad you are all striving to create the best versions of yourselves. I wish you nothing but success on your journey. Friendly reminder, join Eliza Mary Global Network to leverage who you know, with what you know. Until next time ladies.
Cheers && Harmony