A few years ago I read the book “The Tipping point “by Malcolm Gladwell. It changed my life forever. In this book Malcolm describes the three types of people in the marketplace – the Salesperson, the Connector and the Maven. Before we go on please allow me a few minutes to describe each of these characters:The Salesperson has the natural ability to sell anything. Think of the car salesperson, your real estate agent and marketing executives. They understand what makes a person buy and they go for it. They may also come across as pushy to some.